Skylark works across the full commercial system to build and execute strategies that deliver results.
Start a conversationMedical devices are not like other products. Your customers often include a mix of physicians, patients, hospital purchasing committees, and payers, each with different motivations, different decision criteria, and different points of influence. Your marketing and sales teams are constrained by what regulators will allow you to say. Your path to reimbursement shapes which global markets you can enter and when. Your distributor relationships and other partnerships determine whether your product launch succeeds or fails before it starts.
Most commercial advisors understand one or two of these dynamics well. Few understand how they interact. That's the gap Skylark was built to fill. We bring deep expertise in the commercial complexities of medtech and the ability to see how every piece of the commercial system connects, from strategy through execution to measurable impact.
HCPs, patients, payers, and purchasing committees, each requiring a distinct commercial approach and point of influence.
Marketing and sales strategies shaped by labeling, clinical evidence requirements, and compliance realities that most advisors don't understand.
Reimbursement pathways, distributor models, and market access strategies that vary significantly by country and region.
Skylark works with medtech and digital health companies across three core areas, bringing the same integrative perspective to each.
Skylark works across the full go-to-market system to develop strategies that are grounded in market reality and built to execute. Engagements typically span marketing foundations, launch planning, portfolio prioritization, sales strategy, and commercial operations.
Skylark brings deep expertise in international commercial strategy to help companies enter new geographies and scale with confidence. This often includes working on market selection, distributor model design, reimbursement pathways, product marketing localization, and in-market sales execution.
Kirk embeds directly with your team, working across marketing, sales, strategy, and commercial operations to build the foundations your business needs to compete and grow.
Kirk Monson has spent 16 years building, leading, and integrating commercial functions within the medical device industry. The majority of that time was with Medtronic, where he held roles spanning global product marketing, international market development, business development, and commercial strategy. He guided businesses across the U.S. and international markets and built cross-functional teams that consistently delivered results in complex, regulated environments. That breadth wasn't accidental. It was the through line of every role he's held.
The hardest commercial problems in medtech don't live inside a single function. They live at the boundaries, between marketing and market access, between international strategy and distributor economics, between a launch plan and the regulatory constraints that will shape it. Kirk has spent 16 years working at exactly those boundaries. Whether the engagement is a focused strategic question or a full commercial buildout, Skylark brings that integrative perspective to bear.
Kirk holds an MBA from The Wharton School and a Master of International Studies from The Lauder Institute at the University of Pennsylvania. This combination reflects both the rigor and the global orientation he brings to every engagement. Clients describe Kirk as direct and collaborative in equal measure: someone who will challenge your assumptions, embed with your team, and stay accountable to results long after the recommendation is made.
An early-stage company with market-ready AI products and no commercial infrastructure engaged Skylark as fractional Chief Commercial Officer. With speed to market a strategic imperative, Kirk built the entire commercial engine from the ground up, including the go-to-market strategy, brand architecture, market positioning, customer segmentation, pricing model, product portfolio structure, and CRM implementation. This created the foundation the company needed to compete from day one.
Most engagements begin with a simple conversation. If you're working through a commercial challenge and want a perspective from someone who has been there, reach out. We're happy to talk.
skylarkcp.com
San Diego, CA